Punctuation
Grammar-based punctuation rules for product copy, including symbols and spacing.
Punctuation marks
Punctuation is essential for clear writing. It guides the reader, creates pauses, and adds emphasis.
Punctuation follows grammar rules, not spoken language. Correct usage helps structure the text and makes it easier to read.
Multiplication Sign
Use the multiplication sign ( × ) to indicate multiplication or to express dimensions. The space can be omitted if there are only numbers on both sides.
Win: alt + 0 2 1 5
Example (good): 1024 × 768 pixels
Example (poor): 1024 X 768 pixels
En dash
An en dash ( – ) should be used in all time period expressions.
Mac: option + - Win: alt + 0 1 5 0
Example (good): 28.1. – 12.3.
Example (poor): 28.1.-12.3.
Example (good): 7.30 – 8.15
Example (poor): 7.30-8.15
Ellipsis
Use ellipsis ( … ) to express a continuation in lists or sequences. Ellipsis is an alternative for situations where an en dash would be insufficient.
Mac: option + ; Win: alt + 0 1 3 3
Example (good): -2…+2 °C
Example (poor): -2–+2 °C
Time format
Use a period ( . ) to separate minutes from hours.
Example (good): 12.45
Example (poor): 12:45